B2B SOS · Scott Kuppersmith
The WHY Audit
Most owners can describe how their company is supposed to work. Fewer can describe how it works when they are not in the room. This audit measures the distance between those two answers.
What gets measured
01
Culture of Inquiry
02
Ownership & Initiative
03
Psychological Safety
04
Accountability & Clarity
05
Visibility & Recognition
How the gap works
You take twenty questions. Your team takes a parallel twenty. Section titles match, so the scores line up. Team answers are anonymous, aggregated, and released only once at least three people have responded.